Business theory poses that decisions should be based on data, that intuition is subjective.
But where does intuition come from?
It’s built on all the data points of your life.
Intuition is founded in data, it’s just not in a spreadsheet.
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A while ago we were at a horse show. Zara and I walked the course, and I read the jump off and told Zara what it was.
Observing many people and many businesses over time, I’ve observed two factors within your control that lead to much great returns.