If your work or business doesn’t involve overcoming significant hurdles, then it’s value probably isn’t high.
If it’s easy, anyone can do it.
Not everyone can be a doctor. Not everyone can start and build a great business.
So don’t lament the hurdles, embrace them, lean into them.
Because hurdles aren’t a problem, they’re a feature in your solution.
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A while ago we were at a horse show. Zara and I walked the course, and I read the jump off and told Zara what it was.
Observing many people and many businesses over time, I’ve observed two factors within your control that lead to much great returns.