What’s the length of your feedback loop?

If people smoked one cigarette and developed a horrible cough, most people would stop. 

If you exercised once and felt amazing immediately, most people would keep it up.

If entrepreneurs realised immediate success the day they started their business, most people would give it a go.

Most of us can respond to an immediate feedback loop. The key is to be able to be better at noticing and responding to long feedback loops, because that’s where the real value lies.