I just heard a friend of mine had to close his business.
He was delivering on a trend that was reversed by covid.
He’s a persistent person, but he saw that he couldn’t fight reality.
The ‘reality distortion field’ is something entrepreneurs love to tout. I love it too.
But here’s the catch… it’s useful when fighting ‘belief reality’, it’s not useful when fighting actual reality.
We have to see things as they are before we can see things better than they are and make them so.