Smart entrepreneurs mitigate risk wherever possible to set up a low risk/high return situation. But mitigating risk is not the same as removing uncertainty.
Uncertainty means you don’t know exactly what will happen, mitigating risk is about protecting yourself from the downside.
But too many people confuse the two; they mistake uncertainty for risk and don’t take action.
The people who change the world don’t know exactly what will happen, but they lean into the uncertainty, certain that whatever happens they will handle it.
A while ago we were at a horse show. Zara and I walked the course, and I read the jump off and told Zara what it was.
Observing many people and many businesses over time, I’ve observed two factors within your control that lead to much great returns.
Every morning, I meditate with Ernie resting his head on my lap. It’s a special time.
We should eat more leafy greens, go plant based, eat fish not red meat, don’t eat dairy…