Keith Cunningham describes the unfettered drive to get big as ‘business pornography’, that a total focus on being the biggest is likely to cause the opposite. In a bumper sticker: to get bigger we must get better.
There will be those who say that in fact by getting bigger you compromise ‘better’ as you have to dumb everything down to appeal to more.
But I disagree, I think that’s defeatist.
The great business owners focus on getting better to grow their businesses, then as they can scale they refocus their efforts and double down to ensure that quality is maintained as they grow.
Get better, get bigger, and always remember that money follows value, not the other way round.a
A while ago we were at a horse show. Zara and I walked the course, and I read the jump off and told Zara what it was.
Observing many people and many businesses over time, I’ve observed two factors within your control that lead to much great returns.
Every morning, I meditate with Ernie resting his head on my lap. It’s a special time.
We should eat more leafy greens, go plant based, eat fish not red meat, don’t eat dairy…