Some people like beer.
Some people like wine.
It’s tempting to look at a group and to focus group the heck out of them, then average it up to create something with the widest appeal.
For example, if you were to survey people as to whether they preferred beer or wine you might get half preferring one, and half preferring the other. The average then, is half wine and half beer.
But no one likes beer mixed with wine! The average appeals to no one.
There are very few things that average up that easily. What height you create dining chairs at is one thing, but trying to create something that pleases most people is a great way to please no one.
A while ago we were at a horse show. Zara and I walked the course, and I read the jump off and told Zara what it was.
Observing many people and many businesses over time, I’ve observed two factors within your control that lead to much great returns.
Every morning, I meditate with Ernie resting his head on my lap. It’s a special time.
We should eat more leafy greens, go plant based, eat fish not red meat, don’t eat dairy…