Keith Cunningham describes the unfettered drive to get big as ‘business pornography’, that a total focus on being the biggest is likely to cause the opposite. In a bumper sticker: to get bigger we must get better.

There will be those who say that in fact by getting bigger you compromise ‘better’ as you have to dumb everything down to appeal to more.

But I disagree, I think that’s defeatist.

The great business owners focus on getting better to grow their businesses, then as they can scale they refocus their efforts and double down to ensure that quality is maintained as they grow.

Get better, get bigger, and always remember that money follows value, not the other way round.a