Being involved in many businesses personally, and advising many more, I’ve seen a pattern that commonly afflicts entrepreneurs.

They have a great idea, they execute the idea, and they have a win.

But what’s the worst thing that can happen to you if you visit Las Vegas?

You win.

Because success is a bad teacher.

Entrepreneurs who have had a win with an idea often go on to only use their ideas to come up with future plans.

And they usually don’t keep winning. Because an idea is not a plan.

Ideas are important. We must spark ideas with imagination, but if we want to be successful we must fuel them with data.