When people build a business strategy they usually make one of two mistakes:

1. They make it all about their personal wants and needs

2. They fail to align it with their personal wants and needs

Seems like I’m contradicting myself doesn’t it?

I’m not.

The market doesn’t exist to provide for you. It owes you nothing. You exist to provide for the market, so building a strategy that is all about getting you what you want misses the point that an effective strategy solves a problem that is worthy of solving.

Building a strategy that solves a worthy problem but takes you to a destination you don’t want to go to means you will always hold something back, because no one wants to charge into hell.

Solve a worthy problem in a way that aligns with you and you are ahead of 99% of other business owners.