I’m not talking about the top 1% of money earners, which is all relative anyway depending on what you’re referencing, I’m talking about the vocal 1% who don’t get you. You know who I’m talking about; the peers who don’t think you can do something, the customers who are never happy and love telling you about it, the suppliers who never deliver…

These are the vocal ones, the ‘squeaky wheels’, and they are the ones to be careful of.

Because if the squeaky wheels get all the oil, what happens to the other neglected wheels? The wheels who support you, the wheels you love buying from you, the wheels who always deliver for you?

Forget about the 1% and focus on nurturing the 99%, because they deserve it.