It doesn’t matter. As an entrepreneur you don’t need to worry about the level of the liquid in the glass, you just need to make sure you’re the one doing the pouring.

Defeat is optional

On the road to anything exceptional you are going to fail.

You will fall over. You will graze your knee. That’s inevitable and not in your control.

Sure you can tool up, get educated, build a great team to fall over less. But you can’t avoid it completely.

But whether you choose to stay down or to get back up, that is something in your control.

Which is why while failure is inevitable, defeat is optional.

And that’s pretty cool to know.