Last week I shared the difference between goal setting and setting sound strategy. But I’ve seen many business owners struggle even with a sound strategy that effectively solves a worthy problem, because they missed something incredibly important.

They didn’t get clear on their own needs and aspirations and marry the strategy to them.

Think about it, if you have a sound strategy that paints you into doing work you hate do you think you’ll execute on it consistently?

Marry your skill set and the things you love doing to your strategy and you have the formula for success.