Spinning your wheels I am all for positive psychology, I believe that success lies at the intersection of mindset and action.

But it doesn’t matter how enthusiastic I am, or how religious I am with my positive incantations, if I’m running east looking for a sunset.

Creating your business’s strategy just based on what you want fails to address the fact that no one cares what you want. It’s a great way to spin your wheels enthusiastically and get nowhere.

Creating your strategy based on diagnosing the real challenge in your market, creating a guiding principle to solve that challenge, and then designing a coherent set of actions to make progress is much smarter.

And combined with a positive psychology you’ll be unstoppable.

Sam Hazledine, author Unfair Fight